Some still useful Link Building advice you should implement on your website

Image for post
Image for post
Image courtesy of Susanne Nilsson at Flickr.com

Link Building is one of the pillars of Search Online Optimization (SEO.) Its main objective is to increase the traffic of a website by generating quality links that lead a visitor to your website from other sites and vice versa. The algorithms of most search engines are based on off-site SEO and on-site SEO factors, which depend on the relevance of a website. The most used relevance indicator is the set of quality links. There are a number of other factors, such as the anchor text of the link, the fact of whether it is a Follow or a No-follow link, or the links generated through RSS.

One of the aspects that Google and other search engines consider to improve the ranking of websites is whether the links are organic or not. Organic links (also known as ‘natural links,’) are those included consistently, according to the content of the page. There are links included solely to improve the SEO of the website in question, in a hidden way, indeed (a useless Black Hat technique, really,) but they are present because they complement the content of the website and help users in their search for information. Including organic links helps to organize the information on the Internet in the form of a network, so that both the flow of information and the searches of users are more efficient and fast.

Some SEO analysts claim that Link Building is dead, and this is not true. Although the way people are searching for information has been changing (thanks to the apps boom, for instance,) inbound links are still vital to the online economy, and they are just as important today as they were ten years ago, for the simple reason that it is actually impossible to search for information without the help of links. People still use and need web browsing, and they do need quality organic links.

Read also: User search intent: The SEO natural selection, by ReputationDefender

For a proper link building strategy, you can start by including few quality links per post. Do not stuff your text or your video with outbound links. That’s not only a suspicious attitude for Google’s spiders since they may conclude that you’re cheating, but you end up confusing the users who find your content. If you include few useful links, the experience will be better for them. Your content will be practical. If you are an independent journalist and you manage a news blog, and in a blog post you talk about the latest statistics on gasoline consumption in the United States during 2016, you should include a link that leads the reader to the source of such information.

An important aspect is to preserve the naturalness, the thematic coherence of your website or blog. Avoid including links from websites that have nothing to do with the content of your site because Google could mark those links as artificial, and that means worse rankings in the search pages. Do it naturally: Put yourself in the shoes of a user looking for information and simply include the links you would need to meet your information needs. There are naturality analyzers, and this is a very simple way to know if your website keeps that much-needed thematic coherence. Open site explorer and Page Rank are some good tools that can serve you for this purpose.

Another tip that you should implement is to maintain a balance between Follow and No-follow links. What are these? Follow links are those that transmit authority and link juice, that is, that they mention you in other pages and/or they recommend you. No-follow links are those that do not produce link juice perhaps because they just mention you but do not recommend your site (although they may be a significant traffic source anyway.) Now: All your links should not be Follow or No-follow because this contradicts the naturalness of websites. There must be a balance. This balance depends on the area in which your website or blog is included, and it is best to research similar websites to yours (especially the most successful in terms of SEO,) and thus analyze the amounts of Follow and No-follow links they include until you find a suitable average.

One last helpful tip: Find a proper target keyword. It is not natural to include links like “hot dogs online.” Think about the keywords and literal questions of users looking for information and use all the possible combinations. Remember that one of the current SEO trends is semantics mainly due to voice searches. For this reason, you must try harder each time to create keywords or key phrases that a normal person would write or speak, not those that ‘catch the attention of Google’s spiders.’ Also, consider the keywords written close to the links. Try always to leave both things close in your content, not just for making things easier for Google, but for users while they are reading.

Good luck with your Link building strategy!

Recommended: Link Building examples and case study

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store