Social Media Marketing Goals Variation Depending on Your Industry

Setting the right goals for your social media presence will help you get confirmation for your success and figure out which methods work.

Choosing and focusing on the right goals can be tough. So here are social media goals that fit particular industries.

Higher Education Goals

If you are managing the social media marketing for an entire institution, or a single department within a college, these are some of the goals that will ensure you’re making a valuable impact.

• Audience engagement
• Increasing enrolment and recruiting
• Positive school reputation
• Drive alumni donations
• Increased event attendance
• A consistent voice across departments

Software Business Goals

The industry for software development has greatly expanded in recent years with plenty of start-ups making the jump to at least small business stature. The SaaS space is big and highly contested, hence social media goals should focus on:

• Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
• Lead generation (marketing qualified leads)
• Competitor analysis
• Audience engagement
• Drive customer loyalty and reduce churn
• Customer service efficiency

Retail Goals

The retail industry is dependent on a high volume of sales and social media is a great medium to find new customers and convert prospects into buyers.

• Brand awareness
• Find new sales opportunities via online interactions
• Uncover brand expansion opportunities
• Reputation management
• Increase customer satisfaction and loyalty
• Product launch analysis

Healthcare Goals

Healthcare is slightly more difficult as an industry to promote on social media. There are certain rules and regulations that must be followed. As you formulate your goals make sure that your organization and social presence is compliant.

• Follow industry regulations
• Maintain professional and ethical consistency on social
• Build trust and patient confidence
• Drive positive hospital and doctor reviews
• Improve credibility and built expert presence
• Social recruiting to hire high-quality staff

Non-Profit Goals

For non-profit organizations, audience engagement can be about much more than marketing metrics. While these goals act as a guide, remember to take consider your specific organization and the most important things you should be accomplishing on social.

• Donor recruitment and retention
• Recruit volunteers
• Showcase results and case study data
• Build cause and brand awareness
• Demonstrate transparency
• Drive event attendance
• Inspire audience support
• Increase board member buy-in with compelling data