Seven Essential Ingredients For A Good Online Reputation

It is difficult to cook something if you don’t know what it is. The first thing to ask ourselves is what is online reputation? Although it is clear that online reputation is fundamental for companies, it can be difficult to give an accurate definition. The reason is that it is an intangible value, and as such, delimiting and describing it is not an easy task.

Online reputation is basically the reflection of the prestige of a person or brand on the Internet. Unlike branding, which can be generated through advertising media, reputation is not under the absolute control of the subject or organization, but is also created by other people when they converse and contribute their opinions.

In other words, we can understand that it is the image that is formed in the user’s mind about a brand, as a result of the information transmitted by the brand itself and what other users transmit about it on the Internet. A company’s online reputation has a decisive influence on its sales, so it is essential to take care of it.

But how to achieve a good online reputation? Here are some of the main ingredients.

1. Trust

Trust is the main ingredient without which it is impossible to build a good reputation both offline and online. It is enough to ask yourself why do I buy this product and not the other one, why do I give so much value to recommendations? If you dare to buy a new product it is because you trust that it has a certain quality and fulfills a certain function, if it does not, if it disappoints your trust, it is likely that you will not consume it again.

2. Transparency& Consistency

On the Internet, being transparent means establishing a healthy and prosperous relationship with your audience. This has an impact on the previous ingredient, having nothing to hide conveys trust.

A brand cannot show itself differently depending on the channel, it must have a common philosophy, a common way of behaving, which gives it unity. Consistency also helps build that trust.

3. Empathy

To treat the user correctly, it is essential to have a certain amount of empathy, to understand your customer, to know what they want and to know how to help them if they have problems with the product. Empathizing makes us human and there is nothing that brings companies closer to users than humanizing them.

4. The customer at the center

You must keep the customer in mind in every process of your company. The sales experience, consumer experience and customer service must be exceptional and will only be exceptional if you know your customers and what they want and expect from your products. It is necessary to be aware that it is the users who build your reputation, to take care of it, you must take care of them.

5. Work on your online presence

Offer quality content, strengthen your presence in social networks, respond to criticism and resolve users’ doubts quickly, respectfully and effectively, interact with your audience and personalize your messages. For the latter, the previous ingredient is important, empathizing with the specific user will allow us to offer a personalized response.

6. SEO

As it is popularly said, there is no better place to hide a corpse than the second page of Google results. It is essential to take care of the factors that affect our positioning in search engines to occupy a prominent place in the terms that interest us. It is also necessary to look for and control those negative comments that can be positioned for those same terms damaging our reputation and do reverse SEO to make them lose visibility. To find these potentially damaging reviews for our reputation is very important the following ingredient.

7. Monitoring

Although we have put the ingredients of the cake in the right measure, we can not put it in the oven and forget about it, the same goes for online reputation, it is necessary to constantly monitor our brand to check that everything is going well and to detect possible crises to solve them in time.

Online reputation is too complex to be reduced to a list of ingredients; there is no magic formula. All of the above concepts contribute to simmering a good online reputation, but they are not the only ones. Can you think of any other key ingredients for a good online reputation?