Setting Up Your Communication Channels for an Effective Strategy

In the digital age, technology has enabled plenty of communication channels that brands can choose from. It becomes easy for businesses to get overwhelmed by the effort needed to have an effective communication strategy.

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  • Where channels do they use for communication?
  • What is their preferred method of receiving messages?
  • Do you want to share company news?
  • Is the purpose of your message to inform or incite a specific action?
  • What action do you want customers to take?
  • Do we want them to buy something?
  • Do we want them to start a conversation around our brand?
  • Is this closer related to customer service?

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