Setting Up Social Media Profiles for Realtors as Part of Online Reputation Management
As a real estate agent, your reputation is everything. Building up a client base and getting referrals is a long, effort-intensive process. That is why having a good online reputation becomes essential for a realtor. You don’t want a new client to forego doing business with you just because he didn’t like what he saw on Google.
Google Business Page
One of the first steps to take is to claim your Google Business page. There are three major reasons to do so:
- It looks professional
- Directly provides users with your contact information
- Enables you to get found in location-based search results for “realtors” or “real estate agents”
A real estate agent with a claimed Google Business page will show up on the right side of the search results page. It will instantly capture the attention of users. Also, this makes it easy for users to see where you work and how to contact you without having to click anything else.
Optimize Brokerage Page
Usually realtors work for an agency and have a personal page on the agency website. This page usually contains some basic information about the realtor along with contact details.
Many agents omit this resource altogether and assume it can’t be changed. Check with your agency’s IT department or website curator to see what improvements can be made. You can optimize your image to stand out or the description to fit related keywords and provide a call to action.
This is important because most real estate agency websites have already an established domain authority and will usually rank high in Google search results for the agent’s name.
Information that should necessarily be included are:
- An updated professional and smiling photo of you
- Accurate contact information including email and cell
- Social Media links
LinkedIn is the best social platform for professionals and whenever someone searches on the internet for a realtor’s name, the LinkedIn profile will surely be among the top results.
Make sure your profile work history is up to date and take advantage of the features LinkedIn offers, such as:
- Making connections
- Getting recommendations
- Customize your public profile URL with your name
Zillow.com is another powerful website in the eyes of search engines. It boasts a domain authority of 91 out of 100, making it the strongest of all real estate directories.
A higher domain authority means Google already trusts the site and will rank your profile highly as well. Make sure to claim it, fill it out and start getting reviews for even better results.