Setting Up Digital Marketing for Construction and Contractor Companies
When analysing marketing channels for a construction business, there are several ways to go about it. Even a small construction company that has a limited marketing budget can use low-cost but effective marketing tools.
Have an Interesting Website
The first step towards a strong online presence is your construction company website design. Ensure that your construction company search engine optimization includes long-tail keywords that potential customers might use in their search terms and are relevant to your local area. A construction company website should also have an “About Us” page showcasing your strengths and a description of the services you offer. Finally, the website design should be responsive on any device a customer might use, mobile, tablet or desktop.
Google My Business
Next, if you have not already done it, claim your Google My Business page. By doing this, any time someone types in the name of your company, Google will present the user with the information you provide about your business. Use the description to augment your construction company SEO by including relevant keywords.
Social Media Marketing
Social media platforms have taken over a huge share of traffic online. Businesses, and even construction companies, should have a presence on several social platforms, at least on the most prominent ones. Social media marketing needs to be engaging for your audience in order to build a following. Share updates, insights into your activity, but also communicate with users to understand how your business can make their lives easier.
So, you are doing a great job of providing your services along with great customer service, so make it easy for your satisfied customers to share their experience. Create a profile on major reviews sites like Yelp, Angel’s List or others. Keep an eye on any incoming reviews and respond to customers when they leave their feedback.
Share your Expertise
Local media is always on the lookout for interesting and insightful stories to publish. Especially in the construction industry, that has a social impact on local communities, you can use your expertise to build a favourable reputation. You may also want to give public presentations about construction concerns certain community groups might have. Share your expertise in written formats as well, via articles published in local newspapers or magazines.
Drones for Video Content
Video has become one of the most popular types of content. People share it more often on Facebook and LinkedIn, and tend to engage more with brands that share interesting videos. In the construction industry, drones can enable you to create amazing content for your projects you work on. Taking stunning overhead shots of your projects will grab your customers’ attention and get them excited about working with you.