The technical aspects of search engine optimization (SEO) are in a constant state of change. What was current in 2019 in the SEO trends can no longer be important in this year 2020. This makes it all the more important to keep up to date and follow the latest trends. Here are the 5 most important SEO trends that are important for you in 2020.
1. Rich snippet optimization
The rich snippet feature is becoming increasingly important in the 2020 SEO trends. Relevant questions are more and more frequently answered by means of rich search results directly in the Search Engine Result Pages (SERPs). This can sometimes lead to other search results being promoted to the second page in the ranking.
It is therefore important that you optimize your rich snippets as much as possible. Rich snippets can include other elements such as ratings, links, images or dated events. So as soon as you know what information is relevant for your company, you should include it in the source code. This way, they will be formatted and played back through Google.
2. User experience
In the past, user experience (UX) and SEO were often in competition. In the meantime, however, it can be observed that these two factors are increasingly interrelated and are very important in combination. And that makes sense — after all, SEO is all about providing the user with the best results.
The goal of SEO is to attract visitors to the website. UX is about keeping them on the site and best of all, turning them into customers. So a good UX design is very important for the user’s experience on the site and it takes good SEO to get the user on the site first. So if you manage to combine these two components, it will have a big impact on the performance of your marketing.
3. Qualitative content
The most important thing in search engine optimization is that the user finds exactly what he is looking for. Therefore, when creating content, you should always consider what exactly the user wants to find. In addition, it is also important to keep the content on your website up to date and to remove the content that does not really fit to your website. To find out what users are looking for and what they are interested in, a keyword research always helps, for which there are many different tools. Even entering the W-questions related to the keyword can help to create the right content for your website.
To make your content even more vivid, pictures and graphics can help to loosen up the text a bit. But you have to make sure that the content fits the topic. Long, strung together texts without paragraphs are more likely to scare users away and thus increase the bounce rate.
4. Mobile optimization
If your website is not yet optimized for mobile devices in 2020, you should start doing so very soon to stay ahead of SEO trends. More than half of the search traffic now comes from mobile devices via Google search. Using a smartphone or tablet is very different from using a computer. The screen and fonts are much smaller and look completely different. If you don’t adapt your website to the format, you may well be bounced by users, as there is no pleasant UX. Adjust your website accordingly and make sure that the loading times are still within a comfortable range.
5. Voice search
Opinions still differ somewhat on the importance of voice search in SEO. Some do not consider it to be important at all, others assume that a lot of search queries are now based on voice control. In fact, it is still very difficult to estimate how strongly voice control influences the organic search. Nevertheless, it cannot be denied that many people are now using the voice control of assistants such as Siri, Alexa and Cortana and that voice search is therefore an important topic.
Voice Search is primarily concerned with achieving the coveted “0-placement” of search results with its optimized content. For this to happen, your own page must be played as a featured snippet. So here it’s all about thinking again about what W questions users have and then answering them in a compact and easy-to-understand way. Also make sure to work with well-formulated sentences and not just optimize everything for certain keywords.