The e-commerce industry is a very competitive sector. This is because the popularity of online shopping is growing rapidly. It is safe to say that consumers will continue to buy from e-commerce platforms in the future. This news should be extremely encouraging for e-commerce brands. But with so many competitors around the world, you need to find ways to separate yourself from the crowd if you want to survive and thrive.
Here are some SEO strategies that will help drive e-commerce sales into new heights.
1. Perform keyword research
If you want to have a successful SEO strategy, you need to start with keyword research. This will help you understand the keywords that consumers enter when they search for products that you sell. You can make use of available tools that display words and phrases related to your products, services and industry. You can see how often people search for these words.
You can use this information to update your site to match the most popular search terms. These subtle changes to your e-commerce site increase the likelihood that your pages will appear as top search results. As a result, you get more organic search traffic, which ultimately helps you increase sales.
2. Start a blog
Once you have your keywords, you need to add them to your website. Of course you can add them to your product pages and descriptions, but that alone will not maximize your reach. You want to add these keywords in as many places on your website as possible. For this reason, you need to add a blog to your e-commerce website.
There are many advantages to blogging, in addition to a place for you to use keywords. Your blog gives you the ability to create internal links. These links can point visitors to other blog posts or product pages. Blogging increases the chances that your brand can also create backlinks. Other websites may link to information from one of your posts. The combination of these internal links and backlinks will improve your organic search ranking.
3. Use long-tail keywords in product names and descriptions
More than half of all search queries consist of at least four words. You have to take this into account in the keyword research we have already discussed. Add long-tail keywords to your e-commerce website. Use them in the names of your products and their descriptions. Long-Tail keywords do not have such a high search volume — meaning there is less competition from other brands that use keywords for their SEO strategies. But it increases the chances that you will become a top search result for these specific terms. For this reason, long-tail keywords usually have higher conversion rates.
4. Identify and correct errors
Errors on your website will have a negative impact on your search ranking. As I just discussed, search engines use bots to scan content on the Internet. These search engines do not want to send consumers to websites that have problems. Some common mistakes with websites are: (1) redirects, (2) broken links, (3) duplicate content, and (4) problems with images. You may have some broken links without knowing it. For this reason, you need tools that help you to detect errors and fix them as soon as possible.
5. Improve the loading speed of your site
If your pages take too long to load, search engines will penalize your ranking. If there are no errors on your website, you may have a design that is too complicated. Some of you may just need to update your web hosting service. It can be tempting to choose the cheapest option, but it will hurt you in the long run.
6. Simplify the design of your e-commerce website
A complicated design could be one of the reasons why your website does not load quickly. Therefore, websites with simple designs have higher conversion rates. This also applies to the architecture and structure of your website. If your pages are confusing and difficult to navigate, search engines will not rank them highly. In addition, the simplicity of your site will encourage users to stay on the pages longer. Google’s algorithm recognizes this and ranks you accordingly.