SEO in B2B: How to Rank Your Content

Content marketing is immensely important for B2B companies. Relevant content conveys to your potential customers that you are the expert in a particular subject area. It also creates trust and can generate leads. The crux — your content must also be found by the target group. Search engines are suitable for this. But to rank there, you have to optimize your content SEO. You can find out how to do this now.

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  • Mobile optimization: A discipline that is becoming increasingly important as more and more users access websites with their smartphones. And also Google pursues the “mobile first strategy”. You have to make sure that the presentation of your website works smoothly and looks good on the move. Even if you as a B2B company have mainly desktop traffic, Google pays extreme attention to mobile optimization.
  • Links: This includes a suitable link structure. This area partly overlaps with content search engine optimization, because links are also set by people who work on the content of the site.
  • Crawling: You have to enable search engine bots to access your website.
  • Source code: This area is often maintained by developers and programmers. A clean source code is essential for all areas of technical SEO.
  • User Experience (UX): This area also flows into your rankings. It is all about how well and easily users find their way around your website. This includes not only the structure but also the entire function and design of the website.

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