SEO Basics: Mobile Marketing
Under mobile marketing one earns all measures of marketing which aim at a representation in the mobile on-line range. These can be responsive websites for tablets and smartphones; but also apps or special adaptations in the area of messaging such as push notifications or SMS are part of this discipline.
Goals of mobile marketing
The direct and immediate customer contact is the focus of mobile marketing. It is important to reach interested parties and potential customers also across devices and locations. Mobile marketing faces challenges in the area of security and data protection, as more and more people are also handling their data more sensitively.
What advantages does mobile marketing offer?
In contrast to static offline campaigns, you are highly flexible in online mobile marketing and can address interested parties regardless of time and place. The fact that the viewer can view the content of the website, app or landing page on his smartphone, tablet or other mobile device also means that you have his undivided attention. Furthermore, by reading out various collected data, it is possible to personally address or play out individual campaign content.
You, as an advertising company, are more target-oriented and flexible and the content of the advertising for products and services becomes more relevant and therefore more interesting for the user.
Mobile marketing activities — what are they?
Especially in the field of online marketing, there are many different ways to respond to the needs of a smartphone or other digital devices. We present some instruments and possibilities in extracts.
Mobile marketing instruments and mobile marketing activities
1) Flexible display
You can make landing pages and websites responsive, which means that they can be flexibly adapted to the respective display size. Alternatively, you can offer mobile websites as an alternative to the normal ones, which are then called up when the viewer calls them up with a mobile device. Even tilting a smartphone into, for example, landscape format for viewing should not cause the user any difficulties.
2) Design elements
Here, attention must be paid to the appropriate choice of sizes and functionalities. In mobile marketing, the choice of the burger menu for display on smartphone screens has become as popular as buttons that have a certain minimum size. Quite simply because the user operates menus and buttons on the touch screens with the fingertips. Here, usability clearly takes precedence over design considerations. Design elements are aligned both to the needs of the users and the general conditions of cell phones and Co.
3) Apps and push notifications
Another form of mobile marketing is the use of useful apps and push notification. By means of push notification, the customer can be proactively informed about offers, expiring sales periods or new content. The user can turn them off, but push notifications are usually well accepted if there is added value. This type of message can also be delivered as SMS.
If your company offers an app, this is another variant of mobile marketing. If there is added value, simple operation, it is likely that you can even generate sales. In an app you can also very well collect various customer data, which give statements about buying behaviour and decision behaviour of the use in the store and web.
4) Coupons and discount codes
If mobile sites or even better apps point out savings opportunities, these can lead to additional or spontaneous purchases. Such campaigns can also be combined with local SEO or re-targeting for even greater efficiency. In addition, you can also go the other way. QR codes connect print products, stationary trade and point-of-sale on the shelf with your Internet presence, as they can be easily scanned with a cell phone. The media break is thus significantly reduced.
5) Local SEO meets mobile marketing
If a user is within walking distance of the store according to the location of his mobile device or is looking for something in the vicinity of his own company location, local SEO can work excellently as a marketing measure of mobile marketing. Not only is the presentation of offers convenient, it is also more visible and the information required by the user is communicated in a targeted manner.
These instruments of mobile marketing are only a few components of the great diversity of this discipline. There are many more and new channels and advertising possibilities are constantly being added due to the constant changes in the online world.
