Where does the traffic of your website come from? If you rely on users finding you through Google search, search engine optimization (SEO) should be at the top of your priority list. You cannot generate leads for your business if no one can find you. Did you know that more than 90% of Internet experiences start with a search engine? What happens after someone has searched? The top result on Google has a 33% chance of a click. That means if you are not number one on the site, you miss a third of the potential traffic.
The reason why other websites are ranked higher than yours on Google is because they make a conscious effort to improve their SEO. Fortunately, it’s not too late for you to start now. There are certain things you can do to increase your chances of getting higher rankings in search engines.
Convincing, real texts for real users
Readability is an important criterion for satisfying the user, which search engines rate positively. The mere stringing together of keywords no longer makes sense. Whoever manages to successfully implement the search intention of his users, however, wins more clearly in the ranking.
The organic search results are meaningful in terms of length and the design of the content. Subheadings, bullet points and the type of content offer new opportunities for SEO.
Create high-quality content
How often do you update your website? If you haven’t touched it since the day you built the site, you probably don’t have a great SEO ranking right now. To bring more visitors to your website and increase its popularity, you need to give them a reason to come back again and again. Your content must be high quality, up-to-date and relevant.
Another factor that influences your SEO ranking is the so-called retention time. This refers to how much time visitors spend on your website per visit. If your website has up-to-date, exciting or meaningful information, visitors will stay on your site longer and improve your retention time. Websites with high information content typically have long retention times.
Increase page speed
The loading time of your page is important for several reasons. If your loading speed is too slow, Google will recognize this and damage your ranking. But a slow website will also affect the way visitors to your site interact with your pages. Therefore, these negative interactions will also damage your ranking.
But the same is true the other way around. If your site loads quickly, people will be happy to come back. The Google algorithm recognizes the popularity of your website and adjusts the search ranking accordingly.
Optimize your images
Images and other graphics are great for your website. But you need to make sure that they are properly optimized if you want these images to improve your SEO ranking. This means factors like file format and size. Huge images can slow down the loading time of your site, which, as I said before, affects your ranking. Change or compress your images to optimize them. You can also use your images to infiltrate keywords by naming them accordingly
Google constantly checks links. If you want to get into the top rankings, you should therefore check your links regularly. Are the links from the websites up-to-date and functional, are the backlinks correct?
Many SEO managers do not like the backlink maintenance. It costs valuable working time, but in the end there is valuable potential here, which should not be given away carelessly.
Optimize your website for mobile devices
As you probably know, mobile usage is increasing. It is increasing so fast that it has actually already overtaken computers and laptops. Obviously Google recognizes this and ranks websites accordingly. Your website must be optimized for mobile users. There is no way around it. If your website is not optimized, the user experience will be compromised and your SEO ranking will also be affected.