Search Engine Marketing: 8 Reasons Why You Should Invest In SEM
SEM (Search Engine Marketing) refers to the set of techniques and tools that allow us to gain visibility in Internet search engines through paid content (advertising). Perhaps the best known is Google Ads, but it is not the only one. The main advantage of SEM campaigns lies in the fact that, unlike traditional advertising, it reaches the user at the moment when he is doing a search related to your products or services, so its effectiveness is greater.
But, let’s go step by step. Before knowing why to invest in SEM, let’s focus on knowing a little more about this set of techniques and tools.
What characteristics do SEM campaigns have?
The main characteristic of SEM campaigns is their speed. You can spend months working and optimizing our website with SEO techniques and still not appear on the first page of the search engine.
However, by running a well optimized SEM campaign with keywords relevant to your website, you can appear in the first paid search results in just a few hours.
Another aspect that you must take care of very well when carrying out a SEM campaign is the landing page where the users will arrive. It must be an attractive page, with a simple navigation and in which it is clear from the beginning what action the user must perform.
If we have an online store, the landing page can be the page of your product or service, from which the user can directly buy. If, on the other hand, your page is corporate or informative, make sure that users have a visible form or a call button to request information or make a purchase.
Why should you invest in SEM?
Now that we are a little clearer about SEM campaigns and their characteristics, let’s find out why to invest in SEM and what benefits it can give your company.
1. It gives you fast results
The main benefit of SEM campaigns is that they help you bring customers to your website quickly. Within minutes of setting up your campaign, your ads will be online and you will be receiving visits and leads.
2. You have complete budget control
The different SEM platforms offer you almost unlimited control of your investment. You can control to the maximum how much money you invest, your spending limits per campaign or per keyword… This way you will never have surprises in your expense invoices.
3. Cost per results
In SEM campaigns you only pay when your campaigns get results. The payment is made per click, so you only pay once the ad has been shown and the person has clicked on it. If our ad is shown, but does not receive clicks, we are gaining visibility for free.
4. Higher quality leads
SEM reaches users when they are performing a search related to the keywords of our products or services, so the leads we capture are of higher quality; since they were interested in our product or service from the beginning.
5. Gain better visibility
SEM campaigns are ideal for businesses that have just arrived on the Internet and want to gain visibility quickly. While SEO work can take months or even years to bear fruit, with SEM campaigns you can gain visibility on the first page of search engines in a few minutes.
6. It complements your SEO positioning
It is well known by all those who are dedicated to marketing that traffic is one of the positioning signals for SEO, so bringing traffic; even if it is paid, to your website will also help to improve your SEO work.
7. Measurement and analysis
SEM platforms give you a lot of data and metrics, which allows you to analyze and measure every aspect of our campaigns, to make changes in those that have not worked or enhance those that have.
8. Available for companies of any size
The total control of the budget and expenses makes SEM accessible to companies of any size. Each company decides how much it can invest, with no minimums or entry barriers.
