Review Management for Contractors’ Online Reputation

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In the online world, a contractor’s reputation depends on several different factors. These factors are constantly changing and should be managed via consistent and dedicated techniques. The primary considerations for online reputation are:

  • Accessibility: Do you interact with current and potential customers online? What are the online channels for communication?

The speed at which information circulates around the web is very high, leading to a constantly evolving nature of the online reputation of a business or an individual. Consistently monitoring the reputation of your business will minimize the impact of negative mentions, while maximizing opportunities for improving the brand’s public image in positive situations.

Review Management for Contractors

One of the most tangible, impactful aspects of online reputation is review management. Business ratings on Google My Business, Facebook, Yelp, and other sites, have become a trustworthy reputation resource for potential customers.

Most of people already trust online reviews as much as personal recommendations. Hence, contractor companies should pay attention to the following details when managing reviews:

  • Consistency: Keep updated and consistent NAP (Name, Address, and Phone) listings on review websites to make it easy for customers to leave a review, and create a visible resource for future customers.

One mistake companies make is responding to negative reviews in the heat of the moment. Even if the customer talks negatively about your service, confronting them in a non-professional manner will only hurt your company’s reputation. Review responses are not about being right — they are about being open, persuasive, and inviting to future customers.

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Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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