Professional Web Audit tricks you should implement right now

Image courtesy of Boris Dzhingarov at

One of the first things that come to mind when we talk about web auditing is the ‘health statuses’ of websites. The purpose of a web audit is to be aware of the latter thanks to a series of reports that will help the webmaster — or the owner — to understand several what is going on in vital areas of the website (security, usability, content, quality, etc.) However, an audit is also usually carried out when you want to start a marketing campaign: you can analyze the items that you consider necessary according to the activity you want to perform.

A website should never remain static. Ideally, it should always have new elements, such as fresh content or new products and / or services. In this post, you will learn professional tricks so this does not happen (among other things.)

Number of characters in titles

Some websites (even some quite successful,) have almost the maximum number of characters in a tweet. This happens because sometimes they try to include all the commercial categories in the title of the website. This is a mistake. In fact, in cover titles, you only need to include the main keyword (it may be a sentence containing some mixable keywords.) A recommended number of characters is a maximum of 70. For reaching such number, it is clearly necessary to have an extensive knowledge of what is being sold (the experience which is being sold, more than articles or services.)

Meta Descriptions

Likewise, the number of characters here is crucial. It should not exceed 160 and should not be below 70. Some underestimate the power of meta descriptions, but the fact is that many users read them and purchases depend on them many times. It is recommended that they include calls to action, creative invitations (even fun) to experience the products and services offered on the website. If the result derived from the good meta description is highlighted among others, this means a greater number of clicks on the link that leads to your website.


Header tags are used to distinguish primary and secondary headers from other content on the page. The most important header tag is h1 and the least important is h6. In the HTML language, tags from h1 to h6 set a hierarchy of major to minor importance. Therefore, if you omit any tag number, the header structure will be incomplete, and this situation is not advisable from the point of view of web positioning.

Two important tips: Do not add excessive keywords in your tags (that’s useless, almost childish, really.) Second, do not use more than one h1 tag on each page. Normally, most websites include a single h1 header and it makes Google and other search engines believe that you try to increase the number of keywords for web positioning (and that’s bad, really.) Divide the content into two separate themes better, each assigned to an individual page with its own h1 tag.

Read also: The SEO “no-no” test: Common mistakes you should avoid, by ReputationDefender

Operability from mobiles

Make sure that your website looks good and works flawlessly from a smartphone. This is key since most of the traffic comes from mobile devices nowadays, and statistics point that this will be an exponentially growing trend. So. hire the best programmers and web designers, because this point can guarantee your success in terms of optimization in search engines. You can use tools like Google Design, which can help you to know if your website meets the minimum requirements that ensure a decent traffic, or if, on the other hand, you have a lot of work to do.

“Get a firm grip of your web content” by Richard Ingram is licensed under CC BY 2.0


Even though most users prefer audiovisual content than reading information on your website, it is essential that your texts are creative, clear, and useful. Of course, make sure that they are not copied from any website or that they have spelling or grammar mistakes. The above is simply unforgivable for Google. Keep in mind that the main text of your website should include all your keywords, in a natural, not artificial way (without duplicating paragraphs on several pages, for example,) so that Google can index, classify, prioritize your website and reinforce your main keyword properly. Here you can use text-analysis tools such as Grammarly, which will allow you to take care of the correct form of your sentences and it can also warn you if a text has been copied.

Inbound and Outbound Links

For reviewing this point, you can use tools to analyze the most important internal and external links of a website. A very useful free tool in this regard is Rank Signals. With this tool, you will be able to know which links you should reinforce and which ones you should remove. You can check if they are follow or no-follow links. Remember not to exceed the number of links on your website, since you could have a penalty on Google and other search engines. And, above all, never forget to analyze your website from the point of view of a user looking for information, not from the webmaster’s who wants to scale in Google rankings to the top of SEO!

Recommended: 25 Powerful Website Audit Tools You Should Check Out




Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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