Optimizing Social Media Buttons to Improve Engagement and Conversions
If you haven’t already included social media buttons on your website yet, you should get on it. These are clickable widgets that allow visitors to like, follow, or share directly from your website. Most social media platforms provide clear guidance on how to integrate their widgets.
The easiest way to get started is to add follow buttons for your social media accounts on your website. You want to make these accessible to users so they always find the buttons to start following you. Ensure the links of the buttons are correctly directed to your social media accounts.
Twitter Cards were created by Twitter to enable anyone to attach rich photos, videos and other media to their Tweets, generating more engagement. You’ve probably already seen plenty of these cards on your Twitter feed, and chances are they drew your attention more than text-only tweets.
Using Twitter Cards is relatively easy and enables you to build a bridge between your website and Twitter profile, where the engagement on one benefits the other and vice-versa. Simply choose the appropriate card type, use the correct META tags, use the Twitter validator tool, and use Twitter Card analytics to test your results.
Facebook Open Graph
Facebook has made available plenty of opportunities for businesses to interact with customers, but one tool that many may not know about is Facebook’s Open Graph Tags and Stories. Open Graph allows you to share rich information and media, and enable users to share how they’ve interacted with your business.
Open Graph Tags allow you to specify what information will appear when a post from your business page is shown and shared on feeds. You can optimize the tags and image size on your website, when the post is shown on Facebook. These types of rich posts are much more engaging than simply posting a link back to your site.
YouTube can be a great way for your business to engage with your audience. With YouTube’s tools, you can easily embed videos into your website or mobile app and optimize your on-site engagement. Youtube is probably the second largest search engine, so incorporating video into your content has huge potential to drive traffic to your business.
The key is to offer great content, otherwise people won’t stick around to watch or share your videos. Even when you’re creating helpful guides or product tutorials, you want to make sure the content is engaging and informative.
Rich Pins from Pinterest
Pinterest has become a great platform for marketing. With Rich pins, you can include more information into your pins and generate more opportunities for engagement and conversions.
Rich pins can be used for different purposes, each of which can offer specific benefits depending on your goals. You can use App pins to allow people to directly download your app, or Place pins to offer users a map, address and phone number for your business. There are also Article pins, which can be useful for sharing content, as well as Movie and Recipe pins, which can be useful for specific businesses. The Product pin is probably the most widely useful for businesses, as it enables you to simplify the purchase process.
Having all of these useful tools available, you can easily start optimizing your on-site social media. It will help build exposure for your brand, increase engagement, drive more traffic, and ultimately, get increased conversions for your business.