Online Reputation Management for your Brand and the Methods you can Use
Studies show that even a little negative affiliation will disproportionately affect the perception of a brand. Any news that puts your business in a bad light will impact your online reputation. Naturally you wonder if you can prevent negative PR? Unfortunately the answer is no. There might always be a source of discontent, either from disgruntled ex-employees, customers or even competitors. With social media channels at everyone’s disposal, it is hard to control this aspect of interactions.
Currently, the best solution is finding companies that can help you repair or manage your online reputation. Not only can they repair damage done on social platforms but they can also maintain your brand’s following in a positive spirit. Here you will find some insights on methods how to steer your online reputation on the positive track.
Practice Active Listening on Social Media
Since people often choose social media channels to vent their frustration, it is important to have a positive digital presence on the channels. Being active and genuine in your efforts will help your profile keep an overall positive outlook even if a customer’s complaint appears.
Similarly keep an eye on your social media statistics and listen to your customers. There plenty of social media tools you can use to keep track of metrics. Concurrently, be pro-active and address negative situations as soon as possible. This gives you a higher chance of finding a beneficial resolution.
Guest Posting on Trustworthy Websites
Negative content cannot be scrapped from the web — once it’s online, it will most likely live eternally in the internet history. A good method is pushing the negative content down the search results associated with your brand. This can be done by publishing engaging content that improves your image.
Guest posts on popular websites that people tend to trust will push negative search results into the next pages. And people will not find the negative buzz on the first page of search engines. Besides repairing your online reputation, your brand will also experience a boost in search engine optimization metrics.
Comment to Help People Find You
You can also engage with potential customers on websites where they might be looking for information or guidance. Leaving insightful comments on leading platforms will also boost your online reputation. This is an opportunity to show your engagement with your potential customers. It will positively impact the perception of your brand and search engines will rate your website and social profiles highly. Here are a few best practices for commenting:
- Look for high authority websites to comment
- Write helpful comments that spark discussions
- Try to include your name/brand in the comments if it is possible
- Follow the community guidelines or else your comments will not get published