Online Reputation Management: 5 Trends for 2020

Nowadays, the reputation of a brand increasingly influences the buying decision of potential customers. In a heavily digitalized society, companies are constantly being evaluated and receive public feedback via social media platforms at any time of day or night. Therefore it is especially important for brands today to actively work on the reputation of their own company and to introduce an effective management strategy.

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  • Higher response rate: A company’s message appears alongside other text messages, for example from family and friends, and is therefore more likely to be noticed
  • Mobile Support: Customers can easily contact a company via text message, no matter where they are. Customers can also receive support or optimal service on the road
  • No waiting in queues: Messaging Apps offer immediate contact. If the company reacts slowly, the customer can put the smartphone aside and do other things while waiting for a response.

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