Online Branding: 5 Tips to Make a Strong Brand Online

The Internet is increasingly becoming the leading medium for corporate and brand communication. A variety of communication tools gives brands new ways of contacting customers. Brand managers face the challenge of managing these instruments holistically in the sense of modern marketing communication. They have to master the new ways of accessing their brand, enable the newly gained interactivity with the brand through the medium, and serve the reactions and discussions of consumers to brand management in social media.

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