On the Path of Reputation Recovery with a Thoughtful Strategy
Reputation repair is a subspecialty of reputation management, and becomes relevant in the aftermath of a negative incident. Most people think that only high profile celebrities who misstep need to worry about their reputation, but in reality, everyone must mind the way they are perceived, and when a damaging event does occur, correct the damaged personal brand.
Reputation management specialists are professionals that help people assess options, devise proactive strategies and help the recovery process after the situation deflates.
Having Realistic Goals and Expectations
First and foremost it’s important to have a good understanding of the situation. Different types of reputation damage will require a different approach during the repair process. Someone facing criminal charges for assault might be unrealistic to be positioned as friendly and approachable. That’s why it’s critical to have a good grasp of the gravity of public perception.
This understanding is the basis of setting realistic goals. It’s possible that the gravity of the damage done will impede the person from working in the same industry. Realistic goal-setting and a reputation repair plan will speed up the recovery and provide you with a firm handle on the situation.
Assess the Damage
Conduct a thorough analysis of the reputation damage and its consequences. This includes assessing digital impact such as social media, online relationships and Google search results. The analysis gives you an indication on how serious the situation is. Sometimes a heated argument perceived as reputation damage might not have any impact on the brand’s business value.
Plan your Media Strategy
Addressing the media or public complaints plays a critical role in a reputation repair process. Understanding the consequences of communicating with the traditional and online media requires experience.
Sometimes it’s necessary to proactively issue a statement, craft a message and choose the right person to issue the statement. However, not every reputation repair strategy leverages the media. In some cases, the better approach is to avoid further publicity.
Think Long Term
There are cases when the damage is significant and the options to control the situation seem low. This makes long-term planning more important than short-term outcomes. For someone, rebuilding their reputation means starting over in their field. That might mean working for companies below their capabilities and re-earning the trust of key stakeholders.
In such cases, focusing on short-term effects without any results could simply harm the long-term prospects of an individual’s or brand’s reputation recovery.
In the end, reputation repair is an arduous process and it requires a serious and thoughtful strategy. A reputation is based on perception, behavior and values. Having a clear understanding of the damage’s source, consequences and path to recovery is quintessential in devising an effective strategy.