Off-Page Link-Building Opportunities for Ecommerce Websites
Off-page or off-site SEO is the process of optimizing a brand’s presence utilizing content, relationships and links to create an optimal experience for prospects and search engines. This leads to a steady increase in positive mentions, search rankings, website traffic, and conversions.
Unlike on- page SEO, off-page SEO is all about you can do outside your website that ultimately bring visitors to your online store.
Links from Suppliers or Manufacturers
When you already work with someone, e.g. your partners or suppliers, you can get links from their website.
Go to their websites and find the section which links to their retailers. Contact them and ask they can feature your brand on their website. Alternatively, if they keep a blog, you can contribute with an interesting article.
As a consumer, if you plan to buy anything online, the expected instinct is to look at reviews and ratings from others. Most of the online shoppers are like that; hence review sites can generate great back links for your online store.
If buyers want their opinion to count, then potential customers want to leverage their peers’ experience to make an informed decision. You can ask your buyers to leave feedback on review sites and benefit when anyone searches for more reviews for your company. This ensures you brand viewed as authentic and trustworthy.
Find niche-related websites that are looking for guest writers. See what their publishing guidelines are and write a relevant and informative post which includes links to your website. In order to find opportunities for guest blogging search for terms like “guest post”, “guest blogger”, “write for us”, “submission guidelines”, “contributor”, followed by your niche market.
If your post is accepted and published, you get a highly valuable link. Make sure to find websites that are:
- Relevant to your niche
- Accept guest posts
- Search engine view them as authoritative
- Allow do-follow links in the article
Collaborating with Influencers
A highly effective method of getting links is by having an influencer program with social media influencers in your niche market can review your product. Find influencers that have an active following in your industry and slowly build a relationship with them. Connect with them to see how you can collaborate on reviewing or promoting your products. If you don’t want to run the campaign yourself; you can hire a link building or an SEO agency, or work with an influencer platform. By having a wide network of partnering influencers your brand will also have a broad backlink profile.