Digital marketers in the furniture retail industry face a different environment when it comes to promotion and marketing. With a digitally native younger generation, that is on the move and not settling down into homes as quickly as before, the challenge for furniture retailers is to find ways to market furniture to them through online channels. Digital marketing to up-and-coming furniture buyers has become ever more important in order to sustain business activity.
Due to this trend, furniture retailers need to be aware of changing consumer trends, advancements in new online marketing initiatives, and best practices for promotion. Mix these with a good reputation on social media channels and you will win the trust of your future furniture buyers.
Below are some key elements for a furniture store’s digital marketing plan to win new customers and retain former customers.
Identify Target Audience
As in any marketing endeavour, it’s important to know your audience. Furniture retailers can serve information about their product lines in a way that blends with the right demographic data for the target audience. By having a targeted market you can reach the intended consumers and assist with product positioning. In order to create effective digital furniture marketing campaigns it’s vital to now the customer demographics in the area you serve.
Find Customer Platforms
The next question you need to answer is how you reach your customers. You need to identify where they live online. Are they on social media channels such as Facebook, Twitter, Instagram? The demographic date on your target audience should show you — say, females 30 to 45 years old — are checking out furniture on Pinterest. Marketers should create tailored written and visual content for these platforms to reach potential customers.
Launch a Campaign
Once you have the audience and platforms identified, it’s time to devise and test a campaign in one of these areas. In order to establish engaging customer relations, it’s important to speak to them in an honest and personalized manner. For example, try a campaign that addresses the common need for quality furniture at fair prices. Appeal to an emotional trigger of the buyer, rather than the practical buyer who’s paying attention to cost along the buying process.
Measure Your Campaign
Once you have your digital marketing campaign implemented, it’s crucial to monitor metrics and analyse your results. There are plenty data tools to mark and measure your efforts during a campaign process. With the analysis, digital furniture retailers are able to assess and alter a campaign while in motion, while also receiving important insights for the overall strategy.