In our current digital era, search engine optimization (SEO) has become a necessary tool for any digital marketing plan. More often than not, SEO is an integral part of online reputation management (ORM) strategy, as both of these concepts can go hand in hand when trying to manage and improve your brand’s image online.
Search Engine Optimization (SEO) is a strategy used to increase the visibility of a website on search engines SEO mostly focuses on SERPs (search engine results page) and improving tagging. It’s about finding opportunities to improve rankings of positive content and drown out negative search results.
An effective SEO-driven marketing will result in making your business have higher visibility, authority and reach to potential customers when they’re searching for something — be it a service, a product — online.
How Does it Work?
Whilst major corporate entities often have the advantage over online visibility — due to their broad reach and significant brand recognition — small-to-midsized companies depend more on smaller, more targeted audiences to succeed, making ranking strategies key to standing out and thriving in the marketplace. Nonetheless, there isn’t any brand out there that won’t benefit from improving their SEO management.
In other words, with the right SEO you will be able to boost your competitive position, ensuring you’re among the first businesses customers see and trust for the things they need most exactly when they need them. Nearly 100% of consumers now search businesses online before making any purchasing decisions — out of which 92% of online users end up choosing a company on Google’s first page, with the top listing getting more than 33% of that traffic.
By employing SEO driven strategies, it will optimize pages of your website to appear atop of SERPs and rank for target keyword phrases. If you are ranking for a specific keyword, tie it with your brand name. This will provide you with anchor phrases that you can link to relevant pages and allow you to establish contextual relevance with your brand and your target keywords.
Other strategies used to improve your SEO content include directing link to URLs off your site; pitching journalists or bloggers or editors or content creators on the web to write about you; creating your own content; leveraging high-ranking platforms; making use of various tools to influence SERPs features, amongst others.
Why You Should Consider SEO for Your Business
Because with a customized, comprehensive SEO as part of your marketing strategy, it will give your business the power to:
- Increase brand awareness: people conduct local searches for two reasons: 1) to find businesses, and 2) to locate a product or service. SEO gives you the tools to not only target customers and promote your goods, but to position your business as the solution they need when they need it most.
- Improve conversions dramatically: a proactive approach to expanding and streamlining your business directory presence may provide a major boost to your core.
- Enhance your local review profile: most consumers are turned off by bad reviews; over 90% cite positive local reviews as strong reason for doing business with your brand; local listing creation are great for building links, and allow users to leave reviews on them
- Improve online reputation: for instance, toxic link removal helps you distance yourself from websites that are bad for your online reputation; higher visibility on SERPs accompanied by positive content will instantly boost your image within the online community.
- Score impressive return on investment: as a marketing strategy, SEO is an efficient and cost-effective way to reach prospects when they’re searching your services, leading to very little wasted exposure and the potential for a large return on investment.