Leveraging Targeted SEO Landing Pages for Software Companies
One of the most effective lead generation and SEO tools available to software companies are landing pages. Landing pages are usually designed with a single purpose and goal for marketing or advertising.
It’s where a visitor is directed when they click on one of your ads, banners or any other SEO promotions. As such, landing pages with highly specific keyword targeting are highly effective. You want people to go to the pages about the products or services that are relevant to them.
A software company may have a variety of services on offer, may serve different industries or may target different size of the business. Different customer categories will have different search queries, different questions and needs when they look for products or services.
Someone who manages a hospital might be searching for “Healthcare CRM,” while a bakery would search for “CRM for Small Business.” By incorporating keywords in your targeted landing pages, you can improve your overall SEO as well as your lead generation efforts.
When creating Landing Pages for SEO, here are some typical approaches:
By Related Service
A software company may have a variety of different products or services, depending on the needs of a certain business. You can build landing pages for different services the company is offering, channelling your visitor traffic through the right funnels.
By Location SEO
Often you want the website to show up in specific regions, countries or cities. Potential customers may also use location-specific keywords when searching. Technology services companies should also consider location-based landing pages since many customers may need on-site supervision or support when they purchase the product.
By Market Vertical
Another good segmentation category is by market vertical. As a company selling accounting software you may focus on companies in the construction industry. Hence you can create landing pages for each related vertical industries. For example a page for each:
- Construction Accounting Software
- Engineering Accounting Software
- Surveyor Accounting Software
While this represents a simple example, every industry has sub-verticals that can be explored and targeted.
By Specific Product Feature
Most software and technology companies will provide their product with a variety of different features and functionalities. Depending on the nature of your target audience, specific features may generate more interest than others as prospects identify their business needs.
Software companies should consider using feature-specific landing pages that will tie in with other SEO or advertising campaigns and will direct prospects to a landing page with the most relevant product features based on their search queries.