Online reputation is currently an important indicator of a company’s situation and can be both a growth factor and a true reflection of it. Taking care of the corporate image in digital media can help a lot to build trust among customers, gain attractiveness and reach a larger potential audience. Given its undeniable importance, it is very interesting to know how to improve and manage the online reputation of a brand.
1. Generate the interest of potential customers
A good online reputation strategy can generate the interest of potential customers in digital media, which is especially beneficial in the context of social networks. To do this it will be great to generate a constant activity with a unified tone and an editorial line corresponding to the style of the company, taking care of the feedback to other users.
It is advisable to monitor the indicators of the reviews that arrive through social networks, such as the number and date, as these are some of the most important factors for Google’s algorithm when it comes to positioning the brand. Most of consumers say that reviews older than three months are not valid enough. A brand should not allow itself to wait for reviews to come in, it has to ask for them.
2. Organize information about the company
Improving the brand’s online reputation involves an exercise in organizing brand information and developing a solid as well as reliable source for users to consult. Most people use the Internet to find companies where they can make their purchases or services: the more information and facilities, the greater the success in obtaining customers.
If anything generates distrust and negatively affects online reputation, it is the lack of updated information, the feeling of obsolescence. Maintaining rigor in the information on the website, social networks and digital profiles is very important for the image of the brand, and if in any case we are not able to maintain it, the best thing to do is to have fewer but well-maintained profiles.
3. Analysis to improve customer experience
Working on online reputation will have to go hand in hand with the analysis of user behaviour, and this can also be used to significantly improve the services that may be offered. In addition, in the event that customers make comments on publications and reviews, it is advisable to take note of the observations they make directly, as this will improve not only reputation but also performance.
To improve online reputation in this sense it is very useful to use specialized platforms to collect all the information that users offer directly or indirectly and know how to analyse it to offer a better service. In social networks you can easily analyse statistics and participation, getting to form a very interesting idea of how to approach the online reputation of the brand.
4. Online trust
At this point it is important to keep in mind that online reputation is intrinsically linked to the trust your customers have in you. It is very difficult to achieve it, you may have worked for years to do so but it is very easy to lose it because of poor customer service, bad business decisions or not knowing how to manage crisis episodes well.
Online trust, in these times of great competition in the market and each and every one of the markets, is vital. And if you do not remember, remember cases of companies that did not manage their online reputation well and lost all trust in the user. Social networks can be a great ally to make yourself known, yes, but a bad management of them and a lack of professionalism when acting can ruin your brand image.
Remember — never take everything for granted. Review your company’s image from time to time. And at the slightest doubt, stop, think and analyse if you should take another path in your digital strategy and in the image of your company. Things change, times evolve and you must be aware of how important it is that your image is perfect. Feel the online reputation of your brand as one of your most important pillars, don’t forget it!