Key Elements in Maintaining Brand Voice in the Hotel Industry

Content efforts must be uniform across all of marketing channels — starting with the website, all the way to ads, social media and beyond. Automating marketing efforts is plausible, but first it needs human intervention. Every brand must deliver a compelling brand image with the help of a well-structured strategy.

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  • What type of communication style would attract guests? Think of adjectives you would use to describe the hotel.
  • How do you position your hotel? Is your service designed to create an experience for the guest or provide value?
  • How you position offers and promotions — hotels that always have multiple offers on the home page are going to be perceived as more of a commodity than a destination (which may be the right strategy, but you need to own it).

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