Is Content Marketing and Inbound Marketing the Same?

Inbound marketing and content marketing are often used interchangeably. While the end goal of both of these is the same, it’s important to recognize the functionality of content and inbound marketing separately to be able to get the most out of each.

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  • Engage: Interact with customers once they’ve come to you.
  • Delight: Create a positive impression by providing the right information to the right person.

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