Managing a start-up is not an easy task, hence having a proper marketing plan in place is essential for the company to survive and get its product on the market. Without marketing the start-up would heavily rely on just its product.
Inbound marketing is a method that’s about being a resource to your prospects that eventually turn into a sale. Capturing early adopters for your product or service is critical to the success of a start-up. By creating quality content for your buyers (personas) is how you can ignite their curiosity and grab their attention.
A buyer persona is the profile of the ideal buyer for your product. Your team should be able to outline this buyer persona. Start with three personas for your product and branch out if necessary. Knowing your customer is the foundation you build your marketing strategy on.
Let’s dive into a few basic tactics:
Blogging or Video Content
With a strong marketing strategy in place, blogging and video content allows start-ups to own real estate on Google, Yahoo, and YouTube. Quality and engaging content will be guiding your reader, leading them to check out your website and product.
With the help of SEO and keyword research, your content should start ranking higher and matching what your customers are searching for online. Once your content pieces start showing up in search results more often, your start-up's website will get organic traffic.
Provide Premium Content
You will be generating traffic thanks to your content in any form of media. Use the momentum and offer visitors the opportunity to dive deeper. There are different types of tools to keep someone interested like helpful eBooks, Guides, Worksheets.
With an offer for premium content to your customers, you are demonstrating your expertise within your industry. As you show that you want to help your reader and provide a solution to their need, you will also be able to gain a qualified lead. Getting leads is one thing, but getting the right leads makes a huge difference for conversion purposes.
Another way of acquiring supporters for your product or service is by holding webinars. Give interactive presentations and discuss what your customers’ priorities are and how you can help them in their pursuit. Not only will people feel more comfortable with your brand but you will also be able to adapt your product before it’s out in the market.
When you can interact with your audience, where the reader/viewer can have their voice heard, they will be more likely to participate and contribute to help kick-start your start-up.