Improve your SEO With This New Awesome Checklist

People are always consulting Reputation Defender about the best SEO Checklist to improve their website traffic. First you need to go through the optimization of your page, and then balance your activities between on-site and off-site.

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Image courtesy of Nicholas Tart at


Now that you have the perfect balance for your website, prepare to follow this checklist of activities as best as you can. Remember that if you can’t follow it to the letter, you will still find good results.

  1. Install Google Analytics
  2. Install Google Search Console
  3. Install Bing Webmaster Tools
  4. If you are using WordPress, install the plugins to help you with the task
  5. Check your Console for 404 / 500 errors, duplicate content, missing titles and other technical errors
  6. Use tools like Browseo to find even more technical errors
  7. Use the Screaming Frog tool to find broken links, errors and crawl problems on your website
  8. Use the Keyword Planner. Start with a lower volume of keywords
  9. Visit your competition and start building a link database. See the anchor text they are using
  10. Include your primary keyword in your page URL
  11. Optimize your title tags to 65 characters or less
  12. Optimize your meta description to 155 or less
  13. Use the heading tag (H1 tag), include your keyword in it
  14. Give the search engine at least 100 words of healthy accessible text on your website, so it can understand the topic of your page
  15. Use synonyms of your keywords in your content
  16. Use descriptive ALT tags and filenames for your images
  17. Link to your internal pages using SEO methods, with anchor text
  18. Check the ClickMinded link building strategy to learn how to improve your off-site optimization
  19. Use the Google Webmaster Tools to fix any duplicated indexed content. Use 301 redirects or canonical tags
  20. Use absolute URLs in your code instead of relative ones
  21. Test the speed of your site with PageSpeed tools
  22. Create an XML sitemap and submit it to Google and Bing webmaster tools. You can use or the WordPress plugin
  23. Create the Robots.txt file and submit it to Google and Bing webmaster tools
  24. Claim the name of your brand or username on the major networks using a “brand-name” like structure. Here is a list of recommended major networks:
  25. Make your site mobile friendly, check it using BrowserStack
  26. Add Authorship Markup to your site using the Authorship Markup Walkthrough
  27. Enter some keywords in the search engine without pressing “Enter”. Write down the related suggestions to improve your keyword list
  28. Use variations of formats, like images, videos, PowerPoint, Prezi presentations
  29. Take part in forums related to the content of your website. Make sure to mention your site along with useful answers in the topics of those forums
  30. Follow influencers and relevant social media accounts
  31. Set up a social media calendar using one of the many available tools for social media scheduling
  32. Use some of the SEO Audit tools one your website is live
  33. Review the free SEO tools before completing the audit
  34. Use the beginner´s guide to SEO to comprehend some of the high level concepts of the field.
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Image courtesy of Steven Depolo at

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Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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