Improve Your Off-Page SEO with These Alternative Link Building Techniques
One of the effective methods to show search engines that your website is trustworthy, relevant, and authoritative is by gathering links from other sources.
Search engines see links to your website as an endorsement of your content, raising your reputation in the eyes of search engines. That is why building links is one of the most important off-page SEO techniques.
Keep in mind that not all links have equal value. Links have different value and influence on search engines depending on its source and context.
Search engines value links depending on:
- Linking site’s authority.
- Relevance of the content on the linking page to the linked site.
- Links with anchor text that is relevant to your brand or content on the linked page have more value.
- Number of links to the linking site.
Therefore, as you devise a link building strategy, focus on gaining high-quality links from authoritative sites, with relevant content and relevant anchor text.
An effective off-page SEO technique is guest blogging as it helps with both link building and reputation building.
Writing a guest post for another website will usually results in a link back to your website. This link adds a site to your backlink profile. The added benefit is that of building a reputation for your brand by being featured on an external website.
In order to successfully implement this technique, most of the work will constitute searching for websites that would be suitable for guest blogging for your niche.
Brand Mention Link Acquisition
Guest blogging helps you gain links by reaching out to sites and getting your content published on them. When your brand is popular and growing, it’s likely your brand has already been mentioned a few times on other websites.
Look for your brand name and product names to find websites that have already mentioned you. When you find one that has a mention but doesn’t have a link, contact them ask to add a link back to you. If they have already mentioned you, they won’t mind adding a link.
Broken Link Acquisition
Another method to find link building opportunities is by looking for sites that have broken links. In some cases, a website links to a resource that later has its page removed or taken down. The broken link then becomes an opportunity for you to replace it with a link to your resource.
Try to find links that are relevant to your industry and target audience. When you come across a broken link that could lead to a resource on your site, contact the website. While you inform them of the broken link, offer them your link as an alternative for replacement on their site.