Improve Your Non-profit's Branding with Storytelling

Non-profit organizations will generally leave branding aside, even though it is an important undertaking. This is due to the fact that non-profits work to accomplish a charitable mission and to serve their beneficiaries, whereas branding is associated with for-profit goals.

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  • Create stories in different formats. Utilize today’s available tools from infographics, to videos, gifs or live video streaming to convey your message.
  • Centre your story on a character. The main protagonist will usually be a beneficiary of your organization. People relate to individuals much easier than to abstract concepts or large groups of people. Give your story life with a central character.

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