Improve Your Conversion Rates with Optimized CTAs
Call to action buttons can be the number 1 driver of click-throughs on your email campaigns, website, and other marketing materials. One of the easiest ways you can boost your conversion rates is by optimizing your calls-to-actions (CTAs).
Contrasting Colour for Calls-to-Action Button
A call-to-action (CTA) should always standout for visitors to notice and click. One of the ways to do that is using a contrasting colour. Use any colour that improves the visibility of your CTA button, while keeping a balance with your overall theme.
The colour of your call-to-action button should be in contrast with the background colour. Most often you can choose the complementary colour for your call-to-action button.
A complementary colour is the first element visitors pay attention to when they land on your website; simply because it has a good contrast with the rest of the colours used on the page. For example, green compliments red, yellow compliment purple, etc.
Attention-grabbing colours for your CTA buttons will ultimately improve your conversion rate as visitors gravitate towards them. Be mindful of not over-doing it and don’t use stringent colours that don’t fit your overall colour-palette.
Call-to-Action Placement
As with offline promotions and campaigns, location plays a key role in the success of the business. CTA button positioning can have a great impact on website conversion rates. The best way to go about it, is test different placements. Place it above the fold, below and anywhere in-between to determine the best location that gives you the best conversion.
There is no ideal placement guide for CTA buttons. CTA positioning will have a varying impact for different websites. Ideally, A/B test your buttons to define the best position that converts well because what works for some website may not work for you.
Call-to-Action Button Text
The text for your CTA button needs to be concise and clear. Some examples that are structured this way:
- Start Your Free Trial
- Get Started Now
- Download now
- Get your free guide today!
- Join free for a month
They’re called “calls to action”, so be sure to use striking, actionable text to draw readers in. Skip boring words (like submit, enter, and even click here) in favour of more compelling verbs (e.g., get, read, and try), and couple those with text relating to your specific offer.
When choosing the verb for your CTA copy, focus on the desired action. The verbs you use should provide direction and guidance to your subscribers. Be as clear and concise as possible. You can always experiment with the wording, but keep it relevant and enticing.
