How to Use Social Media Tools to Raise Brand Awareness

The fundamental aspect when trying to improve brand awareness is to be aware of the expectations towards your brand from the target audience. Taking a customer-centric approach will enable your brand to build stronger relationships with the audience and ultimately cement its position in an extremely competitive environment.

Social Media Listening

With so many communication channels online, it is imperative to set up a social media monitoring tool to listen to what users say. Consider setting up alerts for mentions of your brand or a particular product name. In addition, include industry-specific topics that may be of interest or where your brand may get a mention.

By monitoring and listening you can find conversations online that you can contribute to and start raising awareness about your brand. With a compelling presence you can sway undecided customers or even get your competitors’ customers to buy your product.

Social media monitoring tools will help you:

• Spot the social media platforms where your audience is present
• The sentiment around your company or product
• Estimate social media reach of your hashtag

By monitoring and listening you can find conversations online that you can contribute to and start raising awareness about your brand. With a compelling presence you can sway undecided customers or even get your competitors’ customers to buy your product.

Use Customer Testimonials

Customer testimonials are a powerful social proof tool that helps build brand awareness.

Including testimonials on your website will provide the following benefits:

• Establish brand credibility
• Convince undecided customers with past success stories
• Reinforce a brand’s reputation

The first step you can take to introduce customer testimonials on your website is to use the positive mentions your media monitoring project has found.

Social Media Techniques

When you think about brand awareness, social media is an obvious medium where brands can promote themselves and spread awareness. One effective branding technique is with branded hashtags. A branded hashtag is a hashtag that is only used to relate to your products or company, for instance, #adidas or #justdoit.

Cooperate with Social Media Influencers

Collaborations with social media influencers can help you reach audiences you’d otherwise miss. Aside from spreading awareness about your brand to their audience, influencers also augment your message with their authority.

The most important aspect to social media influencers marketing is choosing the right influencers. They should demonstrate traits that align with your brand core values and have similar target audiences.