How to Use Online Contests and Giveaways to Generate Brand Awareness

There is a wide array of options for a business owner to choose from when it comes to reaching out to their target audience. One method that is extremely popular and is easy to set up is giveaways.

Online giveaways encourage existing customers to engage and spread awareness about your brand, while consumers who may have never heard of your product can try it out.

Below are four tips for online contest and giveaways designed to help you reach your target audience.

Encourage Social Sharing

When you plan to hold a contest or giveaway, you should have a clear timeline as well as rules. For instance, how can people enter the contest? In order to generate more engagement on your social media channel, encourage users to share your post and tag three of their friends. It’s likely these people will tag individuals who they think might find your brand interesting.

Pick a Relevant Prize

The prize you choose will directly impact who will enter your contest, as well as overall engagement. For example, if you have an ecommerce store that sells clothing pieces, and you offer a generic prize like 50 dollar Amazon gift card, the audience reach is high but the quality of the leads may be poor.

You should encourage your target audience to enter your giveaway by offering a prize that’s relevant to your brand and customer personas.

Collaborate with Influencers

Influencer marketing has become a staple in most marketing strategies. Even more so for online contests, working with influencers opens up new targeted audiences for your product.

The decision you have to make before working with an influencer is deciding whether their target audience aligns with your own. If you wanted to share that you have an online contest for the fashion-minded audience, you want to work with influencers in that niche.

Analyse Results for Future Giveaways

Finally, make use of the data collected from previous giveaways to optimize your future contests. Track and monitor data before, during and after a contest to get an insight of its impact.

A successful business owner is always ready to learn from past experiences. If you track your data, you can make better decisions about contest times, rules, and announcing winners. As you host more events, you will start to understand what consumers expect from your events and how you can meet their expectations.