How to Use Digital Marketing to Get More Sales for Online Fashion Brands
In an ever growing online fashion market, it is becoming increasingly difficult to make your brand stand out. Fashion digital marketing is the tool to bring your product in front of your audience, generate awareness, purchases, and ultimately gather a passionate following. Here are four digital marketing techniques to use for your online fashion brand.
Retarget your Visitors
When shopping online, most people won’t be ready to immediately buy what they’re seeing. Retargeting allows you to reach out to the same people that have shown an interest in your product or website.
You can create ads for retargeted visitors either on Google Ads or Facebook Ads, as well as create customer audiences and lookalike audiences to expand your reach.
You can incentivize purchases from retargeting campaigns by offering a slight discount in the advertisement. A lot of potential sales go awry when people abandon their shopping cart, and retargeting is a great way to generate sales that otherwise would have been lost.
Promotions during Holidays
All year round, there is the potential for doing seasonal and occasional promotions.
Before Christmas, have a series of emails go out to your subscribers and offer them special discounts. For instance, you could promote 7 days of giving and offer a discount each day on a different product. Furthermore, give your followers a reason to share their email discounts with their friends and on social media.
Easter is also a great occasion for promotion for a fashion online store. You can do an Easter egg hunt on your site and place discount codes on different product categories.
Create Style Guides
As a fashion brand you can generate interest by showing your users how to dress or mix different items of clothing. Put together a style guide for your website so that visitors can get ideas on how to incorporate your clothing into their existing wardrobe.
The opportunities in this regard are limitless. Style guides can be done seasonally, for spring, summer, fall, winter; for special occasions like a wedding or a party; for holidays 4th of July, Christmas, New Year’s; and for more generic themes: travel, work, casual.
Run a giveaway on Instagram to increase both brand awareness and expand your community. If you have a popular item in your store, run a giveaway on Instagram. Generate buzz on social media by having your Instagram followers comment on why they want to win the item and tag three of their friends that would want the gift as well. Instagram giveaways have become popular among social media users and it can be a regular feature for your fashion brand, offering a new item at the beginning of each month.