How to Successfully Use SEO to Manage Your Online Reputation

There are two distinct terms which are often grouped together, and are different in their application, but generally have the same end-goal — to create a positive image of a brand. I’m, of course, talking about Search Engine Optimization (SEO) and Online Reputation Management (ORM).

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  • Feature your actual relevant social media profiles representing your company or brand name.
  • Optimize company-hosted and third-party review website pages to populate when an interested person Googles “your brand name + reviews.”
  • Influence search engines to highlight positive content, whilst pushing down negative or irrelevant content.

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Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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