How to Reach a Wider Audience with Content Optimization for SEO

Reputation Defender
3 min readJul 10, 2019

Sometimes it’s easier to improve the effectiveness of your content by optimizing for SEO. This is also one of the most effective ways to get your content to rank in search results pages and reach a wider audience.

The main question you should ask yourself is what your audience is searching for and what search phrases are they using. Addressing these questions before you begin writing will save you time and money.

Right from the start, optimizing your content for SEO means you are writing about topics people are searching for. In order to get your content pieces seen, you should choose relevant topics and use related headlines to grab the readers’ attention. A niche topic may have good results for a small group of people, but if you’re looking to scale your blog, it needs to reach a larger audience.

Keyword Research

After having a clear idea about the topics, you need to identify and include relevant keywords. Beware that this doesn’t mean pushing as many keywords as you can in your content pieces.

The practical way to go about this it to look for keywords with varying levels of volume and density. Using only high-volume keywords makes it harder for your content to rank for them. Choosing a combination of higher and lower volume keywords allows you to rank more easily and simultaneously gain visibility for the competitive phrases. A widely known tip, though often overlooked, is to utilize long-tail keywords in your content.

At the same time optimizing content for SEO also means remembering that you’re writing for people. Take the time to think about how people type in their search queries and use that syntax into your content for a clever way to rank more easily.

Readability

Subsequently, just as important, readability factors into optimizing content for SEO. While search engine robots index your content on the web, it’s the audience that reads it. Simply filling your content with keywords won’t help it rank.

Syntax is an important factor in SEO content writing, meaning you should use language your readers are used to. This doesn’t necessarily mean to completely avoid technical terms. It means you should write similar to usual speech patterns. If your writing is too formal, it can get boring for readers. People are more likely to read and share content they find relatable.

On-Page SEO

On-page optimization is another vital component of SEO. This is targeted more towards web crawlers that scan and index your pages. Improper technical structuring can lead to misreading your content and causing it to underperform. There are plenty of plug-ins that can help you spot optimization opportunities. It will highlight keyword density for provided target keywords, analyze images, check header tags, meta descriptions, internal and external links.

By following basic optimization tips, your content should already perform considerably better in reaching a larger audience.

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