How To Manage Your Online Reputation The Right Way
Have you ever felt desperate for not being able to remove those negative comments from a malicious client or have you ever searched your name on Google and the first thing that appears are homonyms with embarrassing images?
The Internet is a fascinating world that helps us in thousands of ways, however, we can’t control everything and even less if there are malicious people who are looking to damage our image. Therefore, you should always keep in mind that your Online Reputation is of utmost importance nowadays.
What is Online Reputation?
Online Reputation is the prestige of a certain brand or person reflected on the Internet. Usually, it is based on the opinions or conversations of users in different blogs, forums, social networks, among others.
What are the risks you run if you neglect your Online Reputation?
The fact of not taking care of your digital reputation can generate many problems, whether you are a professional, public figure or businessman, because there are always people in your who seek to damage you through negative comments on the Internet, which we are sure will not bring you anything good.
However, online reputation is not only about getting rid of the negatives, but also about reinforcing the positives.
7 Practical tips for managing your Online Reputation properly
1. Always be alert
Always monitor what is being said about you, if you have been mentioned or tagged, both the bad and the good. To do this, you should browse through the different blogs, social networks or forums, looking to see if anyone has mentioned you.
2. Allow users to give their opinion
Invite your followers to give their opinion about you, by creating conversation channels or a comment space on your blog. This will allow you, in a way, to attract more followers or to take advantage of discussions in your favour.
3. Respond as quickly as possible
Keep in mind that the longer it takes you to respond to negative comments, the more difficult the situation will become. Users or customers are always looking for quick responses, as it gives them the feeling of being listened to.
4. Develop a crisis strategy
Always have a crisis strategy and the steps to follow when a problem arises. This will be helpful when you have to make decisions under pressure.
5. Deal with criticism in a patient and firm manner
It is true that criticism is usually nobody’s cup of tea, but what is necessary is that you know how to take responsibility and try to save the situation and, why not, change it in your favour.
6. Be careful not to delete negative comments
We know that it is very tempting to delete negative comments, but never forget that this could backfire and end up making the situation worse.
7. Share topics that contribute to the user
Having a quality online reputation requires a lot of effort. So, it is important that you publish topics related to your profession or brand in the most natural way possible. In addition to that, you should be very careful when posting any kind of comment.