How To Improve Online Reputation?
If someone writes something negative about your company online, it can put you at a serious disadvantage in the long run, especially if you don’t know about it. That’s why it’s important to be aware of your online reputation. That is, what people are saying about your brand. And, of course, then take steps to correct any inaccuracies.
Do you know what it takes to manage your online reputation? There are many misconceptions about online reputation management. Some people think it’s just about monitoring social media. Others think it has to do only with public relations. There are even users who literally have no idea how it can affect business and sales.
Discovering the basics of online reputation will help you make the most of it. As long as you make sure your online reputation is positive.
What is online reputation?
Online reputation is the notoriety of a company, person, product, service or any other element on the Internet and digital platforms. This online reputation is affected by the content an organisation distributes, the reactions and interactions with web users or the activity on social networks.
It is critical for all businesses. But for ecommerce brands, online reputation is even more important, as it can affect the credibility and visibility of ecommerce.
5 keys to improve your online reputation
1. Know your audience
A search on major search engines such as Google can provide you with important data on brand reputation. You can search for your company name, employees, executives, among others. You can also set up search engine alerts to find keywords related to your business, so content will appear quickly.
With all this information you will be able to see how your customers and suppliers have evaluated your company.
2. Respond to all requests
Leaving your customers and suppliers waiting for an answer to questions or criticisms is a real suicide. Your online reputation is enhanced when you respond quickly, clearly and honestly to all your users’ requests.
Prepare a specialised team, as in marketing, to listen to what your audience is asking for. Respond to the questions they ask you online and try to solve the problem in the offline environment as well. Companies that care about maintaining quality customer service end up gaining credibility with consumers.
3. Invest in content marketing
Creating a blog on your website with quality information that is in tune with the wishes of your customers and suppliers is a good way to improve your online reputation. Content can increase traffic to your site, especially if you use hyperlinks, which will also increase your customers’ trust in your business.
Also, use accurate keywords in anchor texts, this will make search engines rank your company name in the first search results. With this, your users will always be able to see the name of your brand, making a relationship with quality content.
4. Be transparent
If you try to mislead your customers, you will end up having a problem with your online reputation. Consumers are increasingly demanding, critical and opinion-forming. Therefore, deliver what you promise, provide true content, quality products and keep the customer informed about deadlines and possible problems.
Trying to hide something will have a negative impact on your business. You must be transparent even in acknowledging failures, committing to resolve as quickly as possible any claims that arise.
5. Don’t delete content
Even if your company has received negative feedback, I suggest that you do not delete content, as this can lead to increased criticism. Also, when you delete content, your users may think that you don’t intend to solve the problems or that you don’t want to improve what is not working well.
It is best to expect negative points to be overlaid by positive feedback. Also, all feedback deserves a return, especially negative feedback. They should make your team focus their attention on identifying what the customer’s problem is and look for possible solutions.
