How to go about digital marketing in the era of do-it-yourself
Online digital marketing is crucial to the success of a small business nowadays. Without it, it can be quite hard to gain a following, especially on the local front. However, small businesses have one major problem: they often lack the budget to hire major marketing firms to take care of their online marketing strategy. In order to do some online marketing budget-strapped entrepreneurs often choose to go about the task on your own. We live in a do-it-yourself world and with the right knowledge, research, and tools, anyone can take care of their own digital marketing campaign. Here are some tips by ReputationDefender on how to take the helm of your online digital marketing strategy until you hit it big.
1. Choose your social media presence.
One of the easiest and most efficient ways to gain a following is through social media. The major platforms will always offer something for everyone. Take Instagram and Snapchat for example. They are great places to showcase your products. Additionally, you can create alliances with other users to suggest their products and services and they can do the same for you. Networking on these social networks is becoming more of a thing nowadays. It’s like an informal LinkedIn. Speaking of which, being on LinkedIn is a must. It’s your place to create more professional connections which can help grow your business beyond the local level. Facebook should also be on your social networks agenda. Your followers can get more information than they can from the first two recommended sites. Additionally, you can share news from the industry and add some added value for your followers by giving them your thoughts. These for social networks are essential to getting the exposure you need to draw in new followers and engage your old ones while creating new connections that can help the business grow. Anchovy Inc. has some great recommendations on how to choose the right platform for your company depending on your needs and the audience you want to reach.
2. Take advantage of marketing deals.
Signing up for the premium or business version of a social network brings its perks. They often include a given number of credits or money to get you going on the advertising front. You can use these credits to set up a pay-per-click (PPC) advertising campaign that will bring in more traffic to your website and give people a chance to find out what you really have to offer them and how you can help them. The beautiful thing about PPC ads is that you only have to pay for the number of people that clicked on your ad. Definitely look for any deals regarding advertising on different platforms. They could pay off big in the end.
3. Seal the deal with your website
Once users have gone through your social networks or they have clicked on your ads, they will eventually get to your website. Creating a website is one of the easiest things to do nowadays given that there are so many platforms out there to create them. You can opt to choose an open-source platform to get your website running. Hosting plans for the year are usually under 15 dollars a month and they come with great benefits. Don’t be afraid of taking care of your website, with a little patience in the beginning you will definitely gain some ability and you can have an amazing website sooner than you thought you could.
4. Everyone loves to win
Photo, video, or content contests are great ways to gain a bigger following and reward your loyal customers. You can ask followers to share photos while they are using your product or at your shop and in turn receive a discount or a prize. You can add a hashtag to the contest to make it trend and get more people involved. Contests can prove quite effective at introducing a new product or service and getting it to become popular. Additionally, it will give you some indirect marketing on the user’s news feeds. Free publicity is some of the best publicity out there.
Digital marketing Is effective as long as you can draw people’s attention. Going about it by yourself does not necessarily mean you have to do it alone. There are forums, video tutorials, and support from companies that can get your digital marketing strategy off and going. Just have a little patience at first and before you know it you will become comfortable with running your own digital marketing campaign until you have enough budget to hire a professional.
Finally, a little research can go a long way. Keep coming back to ReputationDefender to see which are the latest digital marketing trends for the year and suggestions on tools you can use to help you become your own digital marketer and get your business known and at the top of consumer’s minds.