Whether you’re trying to enhance your reputation online, or introduce your brand to a wider audience, a blog can be hugely beneficial.
What Is Blogging?
The word blog is a composite of the term “Web Log” that originally referred to a personal online diary. Today, blog refers to any web page dedicated to posting articles about any subject, from personal thoughts to professional articles.
One of the internet’s most popular blog hosting websites Wordpress.com has over 23.3 billion pages being read by a spectacular 409 million people every month. So, there’s a vast audience already out there waiting to read your content.
As 77% of employers will Google potential job candidates, a high quality blog is a great way to impress them with your expertise. This is a key component of building a strong online reputation.
Choose Your Subject
Initially, just finding and reading other, more established blogs is a great way to find inspiration and pick up a few writing tips.
The best blogs will draw from your own expertise. Find a subject that’s relevant to your business or industry. Make sure your content is genuinely original to really interest readers. Find a niche subject, or even just a perspective, that no other blog is doing.
Don’t Forget Backlinks
Backlinks, with the right anchor text, improve how your own web pages perform on search engines. Utilising effective backlinks will help you to manage a positive online reputation.
Interact with Comments
Great blog posts will attract comments from readers. Make sure to monitor user comments and reply to them. Communicating with your audience will keep them engaged and increase the likelihood they will read more and share your articles. A blog post with an active comments section will also increase the value of backlinks within the article and therefore benefit your online reputation.
Engaging with readers can help build relationships with others in your field of interest. A strong network of relationships is another way to improve your reputation online.
Share Your Work
Promote your blog by sharing links to your articles on social media channels like Facebook or Twitter. Social media is a great way to generate interest and encourage readers to share your blog with others.