How to Create Buyer Personas to Set Up the Foundation for Marketing Campaigns

In order to have a successful business, one of the key aspects is the ability to understand your target market. Your target audience entails all of the different types of people who could benefit from your product or service.

Image for post
Image for post
  • Gender — Does your product cater to men, women, or both?
  • Average income — What is the income bracket of your customer persona? This will impact how and where you market your product.
  • Location — Is your product available in certain locations? Or is it available worldwide?

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store