How to Convey Your Brand Image through Social Media

Consumers form an impression of your brand based on small details like your logo, your presentation and promotional campaigns, the product packaging, and even the business cards.

Aside from these details, they also rely on the perception of the market overall. Whether you are a start-up or an established company, it is your responsibility to manage consumer perception.

These days, social media makes it pretty easy for brands to model their image and build the perception they desire. It’s all about how creative they can be.

So, how to convey brand image through social media? Nearly all brands are reaching their customers via social media, since it’s accessible and easy to use. In the ocean of social media posts, you need a strategy to execute to stand out and convey your brand image in a distinct way.

Here are some pointers on how think about your brand image through social media:

Choose the Right Networks

Apps for the social medium continuously make their appearance, and it may seem like you aren’t able to keep up. You might have the urge to join every possible platform. However, it’s better to think it through so you can find platforms that align with your brand image.

For example, if you are a clothing store, then Tumblr and Instagram could be your best options. The demographic on these networks is young and tends to follow fashion trends. Conversely, launching a campaign on channels like LinkedIn would be highly ineffective.

Visual Branding

A feature of social media is the wide possibilities you have for your marketing mix. You can use images, music, and videos to convey your message. Not to mention that an eye-catching image or video can quickly become viral on social media. For maximum impact you must get creative and come up with inspiring visuals for your brand.

At the same time, it’s important to ensure that branding stays consistent across all channels. Whether you log onto Twitter or Facebook, you’ll notice that big brands have a consistency of colour, design and style.

Develop your Voice

Social media posts must reflect the identity of your brand. This means projecting a distinct voice over your social channels. This way, users create an immediate association with your brand, whenever they come across an image or a logo or a simple tagline.

This process will take some time until you develop a distinct voice. You have to analyse the culture of your company and market demographics and define a suitable brand identity. Start by ensuring that your audience can connect with the message you put forward.