How to Choose the Best Title and Meta Description for a Webpage

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Image courtesy of rgieseking at Flickr.com

Choosing the best Title and Meta description is an essential part for the positioning of your webpage. It is the information that the Search Engines use when there are users searching in them. For example, if someone is looking for help on choosing the title and description of a webpage, he should find a post like this one, instead of one talking on how to cultivate and take care of flowers. That is why it is important that you have in mind this detail, you or the agency working with the content of your web.

The Title of a webpage is the most important and essential component when you begin working with the search engine positioning and the quality of the site. It is the first thing that the tracker bots will see. Depending on that information, the search engine will place the site for one content or another. Check this quick tips:

There is a tremendous number of websites that don’t have a title tag or that use a default title like “Untitled Document”. Just try a search in Google for “untitled document” and you won’t believe the millions of results that matches your search.

Google displays up to 70 characters of a given page title in their SERPs. It does see longer ones, though, and despite what many SEO professionals preach, it isn’t a huge problem to have page titles that are greater than 70 characters in a page title. Nevertheless, you need to think of what should and shouldn’t appear in the title. Many website owners tend to include their business name in the title, some of which can be very lengthy. What is even worse is that they want their name to appear first in every single web page. Including your company name (unless it’s a search term that will likely be used).

The Meta description is the short description of the information that the users will find. It is support for the Title to the SEO, and it has to be as appealing and forthcoming as possible.

You may come across sites in search results with one keyword phrase in the description, repeated over and over again. It might even appear IN ALL CAPS!!

Even with the best intentions, searchers and search engines view these descriptions as spam, and will avoid your site altogether. An ideal Meta description should read as a brief, engaging sentence. It’s meant to grab a searcher’s attention, spark interest in what’s on the page and encourage a searcher to find out more by clicking on the site (while keeping the exclamation marks to a minimum.)

Consider the following recommendations:

Keywords: whether you have a website to sell stuff, one that posts news and information, or a hobbies page, do not try to make it appear different than it is. If you position for something that you don´t do or for information that you don´t have, you only will increase the rebound. The Click through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. A low CTR will automatically drop down the page in the Search Engine list of results.

For example, if you are a photographer and want to offer your services, you need to speak of freelance photographer or weddings photographer, but if what you want is that the users see your photos, you will need to speak of vintage photos or professional photos in Africa.

Size in pixels: Google limits the sizes for Title and Meta description when showing the results to the users. Anything outside that limits will not be shown in the Search Engine results list. That is why it is important to know the maximum size for the Title is 512 pixels, while it is of 920 pixels for the descriptions. In order to simplify this, the ideal is to make Titles of approximately 50 characters and descriptions of 150.

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Image courtesy of Sean MacEntee at Flickr.com

Natural writing: remember that you are making a website for the users and not for the bots of the Search Engines. While the bots will find “English tips in marketing”, this will not have much sense to the users. Instead you should use “Marketing tips in English” for the Title, and for the description “find the best online marketing tips in English”.

Stand out: It is virtually impossible to be the only one posting content about anything in particular. If you want to stand out, you should ad benefits, like “One day rush shipping” or “With more than 100.000 registered users”.

Upgradeable: The Search Engines are designed knowing that the websites and its contents could change in time. If a store has a page, and it is planning to sell online in the future, it should put the word “online”, so it can upgrade latter on.

Avoid spam: Avoid repeating your keyword in the Title and description too many, try to keep the writing very natural. If you type “flowers flowers flowers”, the Engine probably will drop you down in the list.

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