How to Build Strong Brand Loyalty Through Customer Communication
In a world of seemingly endless possibilities, customer communication is the key to increasing the awareness of your brand. Here are three different communication channels that are essential to build and maintain a strong relationship with your customers.
1. Start with your own homepage
It may seem obvious, but in the midst of all the communication possibilities, your own homepage can easily be overlooked. But this is the first place your customers actively visit to get new information and see what the state of affairs is. Especially in times of changes in society or in the business market, your homepage is the perfect place for announcements or updates — keep it short, clear and concise, formatting and placement are also important such as larger fonts, eye-catching backgrounds and the top of the page are good for communicating information quickly and clearly.
2. Use social media for news
Social media has become a central source of information for millions of people around the world. Make sure your profile is set to “public” so that you can share on Facebook, tweet on Twitter and comment on Instagram. You should also update and publish your information here — from new products or services to temporary closures or limited opening hours.
Once you’ve posted a status update, make sure notifications are enabled for the post so that you can see and respond to any comments or conversations that occur about your post. This is a great opportunity to start a dialogue and make customers feel good about your brand and company.
3. Use emails and newsletters as marketing channels
Many small businesses have already created a newsletter subscriber list to keep in touch with new and regular customers. If you haven’t already done so, this is a great way to keep your customers up to date. With relevant information and written in an easy to read language, newsletters can be a great way to keep your customers up to date — under normal circumstances it is sufficient to send them weekly or monthly, but under special circumstances they can also be sent out in response to a situation or crisis.
Other forms of email communication include emails that are set up to be generated automatically after a sale or inquiry. These e-mails are handy, but be careful that the information is still up-to-date, even if, for example, delivery times have changed. The more information you can give your customers about goods and services they have purchased, the more confident and valued they will feel with your service.
With these three main channels you can not only create a great strategy for communicating with your customers, but also adapt it in times of change and upheaval. Customers appreciate the personal touch. A simple exchange of information on a personal level is the best way for open, transparent and trustworthy communication.