Many times, more than I can count, small companies and its managers are worried about their businesses not being in the first search option of a particular search engine, and sometimes these companies aren’t even placed in any search result in the entire web, for this reason these companies don’t perceive a benefit from the search results and their sales can get seriously harmed, new clients visiting their stores won’t happen because they don’t exist to the world, the world doesn’t see them.
But the truth is that this isn’t easy and a lot of the times positioning a company in the first page or the search results is almost impossible, especially when we fight against very generic terms or when we don’t know very well how SEO works because we have worked with it for a short time.
In any case and even if Google wants to make constant changes to its algorithms, in my opinion there are a lot of basic actions that have to take place in a continuous way if we want to be successful in the natural positioning of our company, especially if it’s small and/or local company.
Web programming optimization
A Word strategy and a high level of motivation are never enough for working on it, the web has to be very well optimized and worked for it to bring us the results we are looking for.
This is usually the first of many problems and it is not dependent on the amount of money invested, when a web is created we should think about the behavior of the user but also in the way the search engines are going to identify us.
In this case there are tenths of tools for working on this matter but there are some basic ones like tittles, headers, meta descriptions, images, sitemap generations, robot.txt files creations, etc. that are mandatorily important.
Selecting the right key words
You can work this in several different manners, first you have to know which words have the biggest amount of search volumes, this is fierce competition, let me tell you, these are niche words that define our business and words that are supposed to have the largest search results on the web, these will give us an easier thing to compete for.
Unfortunately with the latest changes in Google and its Hummingbird algorithm it is more difficult every time to obtain data on this, but there are some interesting conclusions we can get from what’s still available.
SEO and Social Media go intrinsically together
A good explanation for this is that users, their comments and grading in social media are a key factor in our web page’s relevance, especially if these are in Social Networks like Google+, Facebook and Twitter so having a presence on these and having active users and customers commenting on these places can actually improve our visibility, which is the ultimate goal, just make sure that the comments and opinions are good because they will be visible either way.
Content is the key
It is of extreme importance to offer high quality content to our users in the web, this content has to interest users, create traffic and be graded as positive, plus, it is crucial that said content is up to date and new content is published in a steady way.
This is the point where we start to enter an arena that we don’t necessarily love, Does my company actually have interesting content? Does my company bring something new and interesting to the users? These are difficult but extremely important questions we have to ask ourselves because if the answer to them is no then we will probably not be attractive to the users and therefore we will have to rethink the online strategy we are bringing to the table for our company.
Mobile web page
Like many of the online strategies of small companies are focused on attracting customers to their sales point, it is important to have an optimized site for mobile experiences. I recommend to take a look at the kind of purchase decisions your customers make every time from mobile devices.
Search results that are geolocated through a mobile device are a reality and if a potential client is near our establishment we should not let the opportunity pass right by us, we should act on it and seize that chance.
Building a strategy to attract our future clients and keep our current users happy online it can sometimes be as difficult as it sounds but the results can bring as much joy and prosperity to us and our employees that is well worth the effort, like everything good in life, it requires some kind of hard work but the rewards are greater than expected.