How to Attract Traffic without Spending Big on Online Marketing
Your company’s website is the face of your brand online. The website is the first impression of your brand a visitor. It should provide relevant information, answer questions, and ultimately lead to sales. But, first of all you need to attract traffic to your website.
This can be challenging if you are only starting off. Once you get the ball rolling, traffic should steadily increase. Here are some strategies to attract traffic without having to spill your budget.
Create a Great Blog
A great blog will be a traffic magnet over time. However this doesn’t mean only updating your blog to promote your products.
Instead, a great blog will attract traffic without paying if the information presented is insightful, relevant or entertaining to your audience. Some content ideas for your blog include:
- A case study or success story involving your customers
- Answering questions often asked by customers
- Address a topic trending in the news
- Offer a sneak peek behind your brand.
- Provide how-to guides for your product
- Organize an interview with an industry leader
Get Out There
Creating content is the first fundamental step, but you also need to widen your reach so your content reaches its destination. You can expand the reach of your brand by writing guest posts, answering questions on platforms or forums like Quora, or joining an influencer on a joint activity. If you want to expand in the offline medium as well, consider speaking at events, teaching a class, or sponsoring Meetups.
Give Something Away
While this should not be the norm, from time to time consider giving something of value to prospects for free. This could be:
- A free report or eBook
- A series of tutorials
- Design templates
- Demo of your product or service
When you give something away, you captivate the attention of the audience and prompt them to visit your website. Besides giving away digital content, you could also launch a contest or giveaway. It’s a tried and tested way to boost traffic and obtain new qualified leads. With such contests, people are also enticed to share it within their network, which can lead to a cascading effect.
The internet opens up plenty of opportunities for marketing activities. Some methods require little to no investment to get started. With a consistent strategy and regular campaigns, a business can easily market its products without splashing big marketing budgets.