How Strategic PR Can Work Better for Real Estate Agents
As a real estate agent or firm, strategic PR can be one of the most effective tools at your disposal. While providing quotes for the press is not always as prestigious as it might sound, it’s one of the best ways to build your brand. There are four good reasons for this.
1. Quotes in the Media Makes You an Instant Expert
Even though you might have a low number of closed deals and reviews on real estate platforms like Zillow, anyone seeing you featured in an article will assume you’re an expert. After all, the media is looking for expert opinion on real estate matters when compiling a media piece.
2. You Will Get Exposure to a Larger Audience than Expected
Social media is great and has a wide reach, but Facebook posts or Tweets are quickly skimmed through, making your mention less impactful there. An article in a local paper might be read by thousands of people — and these will be the people who might currently be interested in real estate broker services. With continuous progress and persistence, you may even get your quotes picked up by national media outlets.
3. Leverage Media Exposure on Your Website and Listings
With mentions in the media, you can now leverage your exposure to gain the trust of prospective clients and position yourself as a real estate expert. Insert links to media pieces on your website, and any listing you might be currently promoting.
4. Link to Your Website & Rank Higher in Google
The positive side-effect is that your website will receive a lot of positive signals in the eyes of search engines. The more authority links Google sees, the better for your website. When you provide your quotes and insights to media outlets you will generally get them to link to your site.
Getting Quoted as a Real Estate Expert
You might ask yourself how to get quoted in the media. In order to do this, you only need to understand the other side — the reporters and journalists. Here’s how it works:
Journalists, usually need an expert source for an article piece, and will be looking for someone with expertise to share their opinion and get a quote. Hence, by helping a reporter, you help your own brand.
If you are starting out and don’t have a large network, look for journalists reporting about the real estate industry and send them an e-mail to see how you can contribute. Alternatively, pitch a recent closed deal by you or share some insights on the latest real estate trending news.
