How small businesses can make the most of disruptive technologies

Image for post
Image for post

From Uber to Airbnb to TaskRabbit, consumers have never had more options when it comes to disruptive technological tools. These technologies are transforming the way customers connect, share and experience new products and services across virtually every industry. This shift has fueled the creation of entirely new business sectors, but it has also made more traditional businesses vulnerable to the growing power that consumers wield.

A recent survey revealed that while most small business owners feel there is still great value in their offerings, new competition — specifically from disruptive technology platforms — is affecting the valuation of their companies. Nearly 40 percent of small business owners surveyed believe these new technologies have had a direct impact on the bottom line.

“While there will always be a place for small businesses, it’s important that owners keep themselves up to date on their evolving competition,” Bob House, Group General Manager of and said. “As new technologies make the sales cycle easier than ever, it will be up to small business owners to differentiate themselves, grow revenue and ultimately prove their value to potential buyers.”

So, how can small business owners adapt to this new reality? Here are a couple of tips:

  • Fight fire with fire: Consumers are choosing ever more sophisticated tools to look up businesses and interact with them. That means it’s no longer enough to do what you’ve always done — as a small business owner, you need to show up in the tools and platforms that your customers are using. That means it is becoming crucial for all businesses to have a strong online presence across a range of channels, including mobile search results, social media, review sites, and business listings. As a first step, ensure that your business profile is complete and up to date on all of the sites that your customers frequent.

This creates a strong competitive advantage for the business owners who do proactively manage their online reviews. It puts them in a better position to see the big picture, to respond quickly to customer feedback, and to meet the changing needs of the marketplace. What kind of return can you expect on this effort? Businesses who sign up with see a 550% average increase in their overall review volume, a strong boost in their average rating, and an enhanced search presence.

As you can see, there is no reason to let third-party review sites control your online reputation. By taking a hands-on approach to online reputation management and leveraging the new technologies your customers are using, you can take ownership of your business’s online reputation and stand out from the competition.

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store