How Should Small Businesses Manage Different Crisis Situations

Everyone wants to avoid crisis situations, but despite our best efforts, these are sometimes inevitable in a business environment. How we respond to crises can make them better or worse, and the same is true in business.

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  • Try to avoid making an evasive “no comment” statement; instead, explain that the company is still gathering all the facts and will soon make an official statement.
  • Take responsibility and don’t cover it up.
  • Apologize and establish a plan of action for preventing a similar future crisis.
  • Review the situation in a post-crisis report.

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