How SEO Can Help Pharmaceutical Companies Drive More Traffic to Their Websites

Reputation Defender
2 min readFeb 21, 2019

Pharmaceutical companies or websites that are SEO-friendly can benefit from higher visitor traffic, improved brand awareness and increased customer conversion rates. This could mean pharmaceutical companies start generating leads from health services and practices.

Final consumer will usually know the name of their medicine, but won’t always recognize the brand producing it. This presents pharmaceutical companies with an opportunity to build brand awareness with search engine optimization (SEO) techniques.

Keyword Planning

In order to get the right traffic to your website, you need to know what your target audience is searching for. The first step is to be clear about the relevancy of your products to the user. Keywords that are irrelevant to your website won’t improve your conversion rates.

Your keyword strategy should focus on what you can offer consumers. For example, if your company specializes in dermatology, pick keywords around skin diseases or skin conditions. Try to focus your strategy on features that differentiate your product from your competition. This will help you build up a solid keyword list to drive traffic to your site.

Another effective targeting technique is focusing on local search optimization. This can be useful when recruiting people in a specific region or spur interest in an upcoming product launch or clinical trial. Customizing your marketing content for local audiences, can help you reach your goal much quicker.

SEO-friendly Content

After laying out a keyword strategy, you can start working on your website content. The best pharmaceutical websites offer users engaging and informative content. Consumers might be coming to your website upset, confused or curious. Maintaining a helpful and sympathetic style and tone in your content will let users feel at ease on your website.

Pharmaceutical, by its nature can be complex or confusing. That’s why websites should have a blog and FAQ sections to guide users to a solution to their problem. This is a good place to answer common questions, offer helpful information and provide updates on the company’s progress. All this leads to higher brand awareness and establishes your company as an expert in the field.

Pharmaceutical companies should create a place of comfort for potential consumers and start engaging conversations with them. Let users add comments or ask questions in your blog or set up forums for particular treatments to encourage discussion. This will help keep your users involved and engaged.

Moreover, don’t forget about social media and ensure your content is easy to share across different platforms. This way you can capitalize on your content and wide reach of your audience.



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